{"id":310,"date":"2026-06-25T09:59:39","date_gmt":"2026-06-25T12:59:39","guid":{"rendered":"https:\/\/brasilcintra.com.br\/?p=310"},"modified":"2026-06-25T09:59:39","modified_gmt":"2026-06-25T12:59:39","slug":"sua-marca-esta-protegida-ou-so-registrada","status":"publish","type":"post","link":"https:\/\/brasilcintra.com.br\/en\/sua-marca-esta-protegida-ou-so-registrada\/","title":{"rendered":"(PT) Sua marca est\u00e1 protegida ou s\u00f3 registrada?"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/brasilcintra.com.br\/pb\/wp-json\/wp\/v2\/posts\/310\" class=\"qtranxs-available-language-link qtranxs-available-language-link-pb\" title=\"PT\">PT<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in PT.<\/p>\n","protected":false},"author":3,"featured_media":314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[20,18,19],"autor":[5],"atuacao":[12,8],"class_list":["post-310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","tag-inpi","tag-marca","tag-registrada","autor-roberta-brasil-cintra","atuacao-direito-empresarial","atuacao-fashion-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>(PT) Sua marca est\u00e1 protegida ou s\u00f3 registrada? - (PT) Brasil Cintra Advogadas<\/title>\n<meta name=\"description\" content=\"Registrar a marca \u00e9 apenas o primeiro passo. Para muitas empresas, o registro da marca representa a etapa final da prote\u00e7\u00e3o de um dos seus principais ativos. Afinal, a partir da concess\u00e3o do registro, o titular passa a ter o direito de uso exclusivo da marca nas classes registradas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brasilcintra.com.br\/en\/sua-marca-esta-protegida-ou-so-registrada\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"(PT) Sua marca est\u00e1 protegida ou s\u00f3 registrada? - (PT) Brasil Cintra Advogadas\" \/>\n<meta property=\"og:description\" content=\"Registrar a marca \u00e9 apenas o primeiro passo. Para muitas empresas, o registro da marca representa a etapa final da prote\u00e7\u00e3o de um dos seus principais ativos. Afinal, a partir da concess\u00e3o do registro, o titular passa a ter o direito de uso exclusivo da marca nas classes registradas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brasilcintra.com.br\/en\/sua-marca-esta-protegida-ou-so-registrada\/\" \/>\n<meta property=\"og:site_name\" content=\"(PT) Brasil Cintra Advogadas\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-25T12:59:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brasilcintra.com.br\/wp-content\/uploads\/2026\/06\/bc2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"brasilcintra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"brasilcintra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/sua-marca-esta-protegida-ou-so-registrada\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/sua-marca-esta-protegida-ou-so-registrada\\\/\"},\"author\":{\"name\":\"brasilcintra\",\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/#\\\/schema\\\/person\\\/d38fa095b70f6ee784e2bdf9d75059b4\"},\"headline\":\"(PT) Sua marca est\u00e1 protegida ou s\u00f3 registrada?\",\"datePublished\":\"2026-06-25T12:59:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/sua-marca-esta-protegida-ou-so-registrada\\\/\"},\"wordCount\":822,\"publisher\":{\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/sua-marca-esta-protegida-ou-so-registrada\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brasilcintra.com.br\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Design-sem-nome-2-e1782426478500.png\",\"keywords\":[\"INPI\",\"marca\",\"registrada\"],\"articleSection\":[\"Artigos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/en\\\/sua-marca-esta-protegida-ou-so-registrada\\\/\",\"url\":\"https:\\\/\\\/brasilcintra.com.br\\\/en\\\/sua-marca-esta-protegida-ou-so-registrada\\\/\",\"name\":\"(PT) Sua marca est\u00e1 protegida ou s\u00f3 registrada? - (PT) Brasil Cintra Advogadas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/en\\\/sua-marca-esta-protegida-ou-so-registrada\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/sua-marca-esta-protegida-ou-so-registrada\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brasilcintra.com.br\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Design-sem-nome-2-e1782426478500.png\",\"datePublished\":\"2026-06-25T12:59:39+00:00\",\"description\":\"Registrar a marca \u00e9 apenas o primeiro passo. Para muitas empresas, o registro da marca representa a etapa final da prote\u00e7\u00e3o de um dos seus principais ativos. Afinal, a partir da concess\u00e3o do registro, o titular passa a ter o direito de uso exclusivo da marca nas classes registradas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/en\\\/sua-marca-esta-protegida-ou-so-registrada\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[[\"https:\\\/\\\/brasilcintra.com.br\\\/en\\\/sua-marca-esta-protegida-ou-so-registrada\\\/\"]]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/en\\\/sua-marca-esta-protegida-ou-so-registrada\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brasilcintra.com.br\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Design-sem-nome-2-e1782426478500.png\",\"contentUrl\":\"https:\\\/\\\/brasilcintra.com.br\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Design-sem-nome-2-e1782426478500.png\",\"width\":600,\"height\":335},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/en\\\/sua-marca-esta-protegida-ou-so-registrada\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/brasilcintra.com.br\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sua marca est\u00e1 protegida ou s\u00f3 registrada?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/brasilcintra.com.br\\\/en\\\/\",\"name\":\"Brasil Cintra Advogadas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brasilcintra.com.br\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/en\\\/#organization\",\"name\":\"Brasil Cintra Advogadas\",\"url\":\"https:\\\/\\\/brasilcintra.com.br\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/brasilcintra.com.br\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/favicon.png\",\"contentUrl\":\"https:\\\/\\\/brasilcintra.com.br\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/favicon.png\",\"width\":700,\"height\":700,\"caption\":\"Brasil Cintra Advogadas\"},\"image\":{\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/brasilcintraadvogadas\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/brasil-cintra-advogados\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brasilcintra.com.br\\\/#\\\/schema\\\/person\\\/d38fa095b70f6ee784e2bdf9d75059b4\",\"name\":\"brasilcintra\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b7792e7328009a0e96e05c1a34937dcb2b94d90bc8541a478fddeb721e518255?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b7792e7328009a0e96e05c1a34937dcb2b94d90bc8541a478fddeb721e518255?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b7792e7328009a0e96e05c1a34937dcb2b94d90bc8541a478fddeb721e518255?s=96&d=mm&r=g\",\"caption\":\"brasilcintra\"},\"url\":\"https:\\\/\\\/brasilcintra.com.br\\\/en\\\/author\\\/brasilcintra\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"(PT) Sua marca est\u00e1 protegida ou s\u00f3 registrada? - (PT) Brasil Cintra Advogadas","description":"Registrar a marca \u00e9 apenas o primeiro passo. Para muitas empresas, o registro da marca representa a etapa final da prote\u00e7\u00e3o de um dos seus principais ativos. Afinal, a partir da concess\u00e3o do registro, o titular passa a ter o direito de uso exclusivo da marca nas classes registradas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brasilcintra.com.br\/en\/sua-marca-esta-protegida-ou-so-registrada\/","og_locale":"en_US","og_type":"article","og_title":"(PT) Sua marca est\u00e1 protegida ou s\u00f3 registrada? - (PT) Brasil Cintra Advogadas","og_description":"Registrar a marca \u00e9 apenas o primeiro passo. Para muitas empresas, o registro da marca representa a etapa final da prote\u00e7\u00e3o de um dos seus principais ativos. Afinal, a partir da concess\u00e3o do registro, o titular passa a ter o direito de uso exclusivo da marca nas classes registradas.","og_url":"https:\/\/brasilcintra.com.br\/en\/sua-marca-esta-protegida-ou-so-registrada\/","og_site_name":"(PT) Brasil Cintra Advogadas","article_published_time":"2026-06-25T12:59:39+00:00","og_image":[{"width":600,"height":200,"url":"https:\/\/brasilcintra.com.br\/wp-content\/uploads\/2026\/06\/bc2.png","type":"image\/png"}],"author":"brasilcintra","twitter_card":"summary_large_image","twitter_misc":{"Written by":"brasilcintra","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brasilcintra.com.br\/sua-marca-esta-protegida-ou-so-registrada\/#article","isPartOf":{"@id":"https:\/\/brasilcintra.com.br\/sua-marca-esta-protegida-ou-so-registrada\/"},"author":{"name":"brasilcintra","@id":"https:\/\/brasilcintra.com.br\/#\/schema\/person\/d38fa095b70f6ee784e2bdf9d75059b4"},"headline":"(PT) Sua marca est\u00e1 protegida ou s\u00f3 registrada?","datePublished":"2026-06-25T12:59:39+00:00","mainEntityOfPage":{"@id":"https:\/\/brasilcintra.com.br\/sua-marca-esta-protegida-ou-so-registrada\/"},"wordCount":822,"publisher":{"@id":"https:\/\/brasilcintra.com.br\/#organization"},"image":{"@id":"https:\/\/brasilcintra.com.br\/sua-marca-esta-protegida-ou-so-registrada\/#primaryimage"},"thumbnailUrl":"https:\/\/brasilcintra.com.br\/wp-content\/uploads\/2026\/06\/Design-sem-nome-2-e1782426478500.png","keywords":["INPI","marca","registrada"],"articleSection":["Artigos"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/brasilcintra.com.br\/en\/sua-marca-esta-protegida-ou-so-registrada\/","url":"https:\/\/brasilcintra.com.br\/en\/sua-marca-esta-protegida-ou-so-registrada\/","name":"(PT) Sua marca est\u00e1 protegida ou s\u00f3 registrada? - (PT) Brasil Cintra Advogadas","isPartOf":{"@id":"https:\/\/brasilcintra.com.br\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brasilcintra.com.br\/en\/sua-marca-esta-protegida-ou-so-registrada\/#primaryimage"},"image":{"@id":"https:\/\/brasilcintra.com.br\/sua-marca-esta-protegida-ou-so-registrada\/#primaryimage"},"thumbnailUrl":"https:\/\/brasilcintra.com.br\/wp-content\/uploads\/2026\/06\/Design-sem-nome-2-e1782426478500.png","datePublished":"2026-06-25T12:59:39+00:00","description":"Registrar a marca \u00e9 apenas o primeiro passo. Para muitas empresas, o registro da marca representa a etapa final da prote\u00e7\u00e3o de um dos seus principais ativos. Afinal, a partir da concess\u00e3o do registro, o titular passa a ter o direito de uso exclusivo da marca nas classes registradas.","breadcrumb":{"@id":"https:\/\/brasilcintra.com.br\/en\/sua-marca-esta-protegida-ou-so-registrada\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":[["https:\/\/brasilcintra.com.br\/en\/sua-marca-esta-protegida-ou-so-registrada\/"]]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brasilcintra.com.br\/en\/sua-marca-esta-protegida-ou-so-registrada\/#primaryimage","url":"https:\/\/brasilcintra.com.br\/wp-content\/uploads\/2026\/06\/Design-sem-nome-2-e1782426478500.png","contentUrl":"https:\/\/brasilcintra.com.br\/wp-content\/uploads\/2026\/06\/Design-sem-nome-2-e1782426478500.png","width":600,"height":335},{"@type":"BreadcrumbList","@id":"https:\/\/brasilcintra.com.br\/en\/sua-marca-esta-protegida-ou-so-registrada\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/brasilcintra.com.br\/en\/"},{"@type":"ListItem","position":2,"name":"Sua marca est\u00e1 protegida ou s\u00f3 registrada?"}]},{"@type":"WebSite","@id":"https:\/\/brasilcintra.com.br\/en\/#website","url":"https:\/\/brasilcintra.com.br\/en\/","name":"Brasil Cintra Advogadas","description":"","publisher":{"@id":"https:\/\/brasilcintra.com.br\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brasilcintra.com.br\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/brasilcintra.com.br\/en\/#organization","name":"Brasil Cintra Advogadas","url":"https:\/\/brasilcintra.com.br\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brasilcintra.com.br\/en\/#\/schema\/logo\/image\/","url":"https:\/\/brasilcintra.com.br\/wp-content\/uploads\/2025\/04\/favicon.png","contentUrl":"https:\/\/brasilcintra.com.br\/wp-content\/uploads\/2025\/04\/favicon.png","width":700,"height":700,"caption":"Brasil Cintra Advogadas"},"image":{"@id":"https:\/\/brasilcintra.com.br\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/brasilcintraadvogadas\/","https:\/\/www.linkedin.com\/company\/brasil-cintra-advogados\/"]},{"@type":"Person","@id":"https:\/\/brasilcintra.com.br\/#\/schema\/person\/d38fa095b70f6ee784e2bdf9d75059b4","name":"brasilcintra","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b7792e7328009a0e96e05c1a34937dcb2b94d90bc8541a478fddeb721e518255?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b7792e7328009a0e96e05c1a34937dcb2b94d90bc8541a478fddeb721e518255?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b7792e7328009a0e96e05c1a34937dcb2b94d90bc8541a478fddeb721e518255?s=96&d=mm&r=g","caption":"brasilcintra"},"url":"https:\/\/brasilcintra.com.br\/en\/author\/brasilcintra\/"}]}},"_links":{"self":[{"href":"https:\/\/brasilcintra.com.br\/en\/wp-json\/wp\/v2\/posts\/310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brasilcintra.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brasilcintra.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brasilcintra.com.br\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brasilcintra.com.br\/en\/wp-json\/wp\/v2\/comments?post=310"}],"version-history":[{"count":2,"href":"https:\/\/brasilcintra.com.br\/en\/wp-json\/wp\/v2\/posts\/310\/revisions"}],"predecessor-version":[{"id":313,"href":"https:\/\/brasilcintra.com.br\/en\/wp-json\/wp\/v2\/posts\/310\/revisions\/313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brasilcintra.com.br\/en\/wp-json\/wp\/v2\/media\/314"}],"wp:attachment":[{"href":"https:\/\/brasilcintra.com.br\/en\/wp-json\/wp\/v2\/media?parent=310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brasilcintra.com.br\/en\/wp-json\/wp\/v2\/categories?post=310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brasilcintra.com.br\/en\/wp-json\/wp\/v2\/tags?post=310"},{"taxonomy":"autor","embeddable":true,"href":"https:\/\/brasilcintra.com.br\/en\/wp-json\/wp\/v2\/autor?post=310"},{"taxonomy":"atuacao","embeddable":true,"href":"https:\/\/brasilcintra.com.br\/en\/wp-json\/wp\/v2\/atuacao?post=310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}